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CNN/Fortune: New ad outfit targets social-networking sites
- donna 19y agoThe key quote here: "The profile information that's available on Facebook or any other social networking site doesn't mean your click through rate will be higher," says Andrew Chen, an entrepreneur-in-residence at Mohr Davidow Ventures. "It's really important to not confuse, 'I'm interested in cars or skiing,' versus 'I'm about to make a transaction.'"
- joshwa 19y agoNo, but I'm betting that the CTRs will at least be higher than generic run-of-network remnant ads! Disclosure: I'm working on an idea very similar to this.