Darn it, my "anti-procrastination" parameters set in when I was writing an EDIT to my comment above, sorry for creating a secondary account but wanted to leave

Darn it, my "anti-procrastination" parameters set in when I was writing an EDIT to my comment above, sorry for creating a secondary account but wanted to leave this here before I forget and maybe round up some other good HN ideas: 1) People won't click what they can't see - I've now encountered the watsi blog a few times via media. Link to Watsi.com from the header of the blog. Stick a call to action on the right side that links directly to "Donate Now". The "Donate Bitcoins" is cool, but that goes to Watsi opps vs your core biz. Ideally dynamically pull down the "closest to being funded" profile and stick it there w/a big button. 2) In checkout I used PayPal and I almost I clicked off before I saw there was another step required in the "You're about to confirm your donation" and then "Complete Donation". I'd test a little bit of a bolder statement there, would be interested to see abandons there but glad to see that you are storing the session. 3) Improve visibility of after-checkout links / actions - After funding you provide social links to share the message, get those higher up / directly under the top paragraph of text. Also include your "View Other Profiles" 4) I was compelled to donate a second time when I realized that I could be the "Final funder" to close out a campaign - that seems like a really solid way to drive a secondary call to action in the email that you send and gives immediacy that is otherwise lacking. 5) Your instant email is great, but with more and more email clients blocking images by default (1) it's a lost opportunity - this is what I saw in my gmail client http://imgur.com/u9AifHM http://imgur.com/u9AifHM - get some basic ALT tags in there as a quick fix, as a longer term fix shrink your logo way down, put block text in the top image quadrant along with a call to action eg "Thank you for funding [NAME]'s medical treatment - click here to meet other new patients on Watsi!" (1) http://www.campaignmonitor.com/resources/will-it-work/image-blocking/ http://www.campaignmonitor.com/resources/will-it-work/image-...