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Aiiyyeee!! "6. Build Your Personal Brand" Whilst the other steps[1] can be done privately, without annoying anyone, Personal Branding by definition is about en
by tezza 17y ago
Aiiyyeee!! "6. Build Your Personal Brand"
Whilst the other steps[1] can be done privately, without annoying anyone, Personal Branding by definition is about enforcing your success on other people.
"Personal Branding" can lead to an instant NO for positions. You are pigeon holing yourself and people may have bad experiences with that pigeon hole.
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[1] They seem to be of the garden variety "Work hard and focus on results" advice. Note, they give no advice on how to enjoy life
- modoc 17y agoI'm not sure I follow. I've built what I consider a personal brand as an ATG expert. I'm not "enforcing my success" on other people, I've simply built a site, blog, forum posts, cross links, etc... that establish my public presence as an experienced ATG architect. If you Google for things like "ATG performance" or "ATG security" my site/posts are some of the first results. If you google for my name you find a cohesive, professional, public persona. I want people to associate my name with ATG professional, and vice versa.
- tezza 17y agoHi modoc, please humour me with using your username to elaborate on a fictional and over the top Personally Branded Modooc, Personal Branding goes beyond what used to be called simply Expertise . To prove expertise one used to have a body of work reinforced by a portfolio of articles and recommendations. Personal Branding advocates having a specific Modoc(TM) Way. --- Personally Branded :: The Modoc(tm) Way of deploying ATG systems is far superior to the rest. Have confidence that if you partner with Modoc(tm) your ATG worrieswill disappear Expertise :: Hi, my name is Modoc. You called me regarding some help with your ATG project. I see you saw some of my work on my blog. How can I help you with your project?
- modoc 17y agoI guess we're using different definitions of "personal branding".