I don't think that GA is "hard" so much that it's "vast". The average HNer is fine with this complexity, but the average person with a GA account is not, so kud

I don't think that GA is "hard" so much that it's "vast". The average HNer is fine with this complexity, but the average person with a GA account is not, so kudos to this team for taking a crack at it. While custom dashboards in GA can be helpful, I've had more than my fair share of clients that want a place that they can see the "Top 3" things they should be paying attention to along with an explanation of why. Usually, this involves comparison of stats over the last period (whether month or year). I think GA is a great tool, but they do a bad job of hiding things from people until they want to dig in. They present most of the information up front, but with no context. Setting up goals and knowing why something is "bad" vs. "good" is an educational hurdle for (likely) the vast majority of GA users, not HNers. I wonder if there's a tool that let's someone annotate directly on the stats... and I'm not talking about notes in GA.