Maybe they donate to charities. I would, I promise! Also, what actually made me start building it was that I would have a twist where losers would be given th

Maybe they donate to charities. I would, I promise! Also, what actually made me start building it was that I would have a twist where losers would be given the chance to still buy the product at a discount (ensuring a profit margin by taking into account revenue from bids and % of people who usually would take the 'consolation' offer).