Can you talk more about point 9 on your post? I asked the same question in the comments there. Partnering with huge brands is obviously a great move, but every

Can you talk more about point 9 on your post? I asked the same question in the comments there. Partnering with huge brands is obviously a great move, but everyone could do it if it was easy. All the other points, while not necessarily easy, are doable. I'd like to hear a bit more about how you guys hitched those rides.