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Mobile push notifications? I suspect at least one technique that is helping with mobile engagement is the aggressive push notification strategy they have deploy

by jonmc12 13y ago

Mobile push notifications? I suspect at least one technique that is helping with mobile engagement is the aggressive push notification strategy they have deployed in last 3 months. Its not just when someone mentions you, but even random wall posts from friends will send me an alert 1-2 times per week (http://forums.androidcentral.com/samsung-galaxy-s4/293018-facebook-app-notifications-about-friends-status-updates-friends-not-close-friends-list.html http://forums.androidcentral.com/samsung-galaxy-s4/293018-fa...) At first I tapped on every one of these and landed in FB. After a few weeks, I realized something was off (or FB was just trying to trick me into thinking a wall post was relevant). Anyhow, its a interesting/shady tactic to re-engage passive FB users, possibly one of several strategies that are getting them results on mobile. Here is how to turn off push notifications - https://www.facebook.com/help/103859036372845 https://www.facebook.com/help/103859036372845 - I'm sure most FB users can not figure this out.

chipsy 13y ago
Joking with friends last night: "Facebook Liked your status." I've held the opinion that FB is poised for major user erosion, as a consequence I took a short position in the stock some months ago. However, since they've entered a phase where they're aggressively monetizing, I'm probably going to get out on the next pullback. I still think the conditions are right, but there's also no catalyst event on the horizon.
- nonchalance 13y ago
  Shorting FB, especially when many analysts have a bearish view, is dangerous. The easy money was to be made in shorting at the IPO. The "catalyst" you are looking for is a real challenger to FB, which will come one day but most likely not until late 2014
- analyst74 13y ago
  "Markets can remain irrational longer than you can remain solvent." - John Keynes That's especially true with shorting positions.
kumarm 13y ago
Wow I have been seeing this and assumed its a bug. This started more than a month back and is really annoying. I think the boost they are seeing is temporary if these shady notifications is driving it primarily.
- blibble 13y ago
  I also assumed it was a bug! as a result I uninstalled the app and use the mobile site now, which is far less laggy than the Android app...
w1ntermute 13y ago
And with Facebook Messenger, you can't permanently disable notifications - only for a certain number of hours.
mortenjorck 13y ago
The completely random "oh hey this one guy just updated his status" push notifications are at least a step above the arrogantly imperious ones they had going for a few weeks prior to that: I very nearly uninstalled the app after getting a push message reading simply "Update your status."
wutbrodo 13y ago
It's shocking how regularly my decision to not trust them with an app installed on my phone gets vindicated. To be fair, this says as much about the state of app permissions on smartphones as it does about how sleazy Facebook is.

by jonmc12 13y ago

chipsy 13y ago

Joking with friends last night: "Facebook Liked your status." I've held the opinion that FB is poised for major user erosion, as a consequence I took a short position in the stock some months ago. However, since they've entered a phase where they're aggressively monetizing, I'm probably going to get out on the next pullback. I still think the conditions are right, but there's also no catalyst event on the horizon.

nonchalance 13y ago
Shorting FB, especially when many analysts have a bearish view, is dangerous. The easy money was to be made in shorting at the IPO. The "catalyst" you are looking for is a real challenger to FB, which will come one day but most likely not until late 2014
analyst74 13y ago
"Markets can remain irrational longer than you can remain solvent." - John Keynes That's especially true with shorting positions.

kumarm 13y ago

Wow I have been seeing this and assumed its a bug. This started more than a month back and is really annoying. I think the boost they are seeing is temporary if these shady notifications is driving it primarily.

blibble 13y ago
I also assumed it was a bug! as a result I uninstalled the app and use the mobile site now, which is far less laggy than the Android app...

w1ntermute 13y ago

And with Facebook Messenger, you can't permanently disable notifications - only for a certain number of hours.

mortenjorck 13y ago

The completely random "oh hey this one guy just updated his status" push notifications are at least a step above the arrogantly imperious ones they had going for a few weeks prior to that: I very nearly uninstalled the app after getting a push message reading simply "Update your status."

wutbrodo 13y ago

It's shocking how regularly my decision to not trust them with an app installed on my phone gets vindicated. To be fair, this says as much about the state of app permissions on smartphones as it does about how sleazy Facebook is.