4 ms·
As Reuters states, California law recognizes the right of individuals to their name and likeness, so companies cannot use people in ads without their consent.
by Osiris 13y ago
As Reuters states, California law recognizes the right of individuals to their name and likeness, so companies cannot use people in ads without their consent.
A few lines down there is an adblock with 8 stories, 4 of which have faces of celebrities.
- davvid 13y agoA few lines down there is an adblock with 8 stories, 4 of which have faces of celebrities. They may actually be violating something there. Unrelated, but one of my first jobs was for an online merchant that used very underhanded methods. They would do ad buys on Yahoo and then setup mod_rewrite rules that would show different ads to anyone from a Yahoo subnet. Therefore the ad rep would approve the ad buy, but actual users ended up seeing completely different content. Very, very seedy. This was also my shortest job ever, and I was not offended when the owner threatened to sue me if I stole the "company secrets". Hah!
- hfsktr 13y agoI don't know how it works but I imagine they (press) can use celebrity images for stories because they aren't classified as ads. Just a guess.