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imho that's the point, the consumer market will rely almost exclusively on smartphones and tablet, while the business market will remain just the same. So, in t
by cliveowen 13y ago
imho that's the point, the consumer market will rely almost exclusively on smartphones and tablet, while the business market will remain just the same. So, in the worst case, Microsoft will became a purely business company, a new IBM if you will. Microsoft will do just fine.
- MarcScott 13y agoCouldn't agree more.
- crander 13y agoThat's called retreating 'upmarket' and it usually (historically) fails. IBM is the exception. As clichéd as the Innovator's Dilemma is now, I find very few folks who have actually read it and processed all the strategies, and case studies in the book. Spinning off a wholly independent entity that can compete at the new price level/market is Christensen's recommended approach. It's all in the book.