Apple is not the problem. The (horribly proprietary) iCloud is just Apple's solution to the fundamental problem of people collecting data but not being able to

Apple is not the problem. The (horribly proprietary) iCloud is just Apple's solution to the fundamental problem of people collecting data but not being able to manage it. The article calls out smart devices. I've fantasized about having smart devices of my own, but in my fantasies they answer to me and collect data into my systems. Which means I need to learn a bit of embedded programming and some electrical engineering to build my own, after I've learned how to set up my own servers. I don't see this as viable for normal consumers. Even I don't manage all of my own information. I switched to Gmail because I just can't keep up with spammers. I have a life.