I think the idea is that it is both a PC and a phone. This allows you to plug in your phone as your PC (like those cheap micro desktops), and have a working cel

I think the idea is that it is both a PC and a phone. This allows you to plug in your phone as your PC (like those cheap micro desktops), and have a working cell phone. One thing I find really interesting is that for a galaxy 4S or iPhone5 the cost is somewhere between $650-$800 for a uncontracted phone. That being said, this Ubuntu phone would be both a Cheap micro desktop as well as a presumably good phone running either android or Ubuntu mobile and both for roughly the same price as the other "nice" phones out there. Beyond this specific phone, I am guessing their real purpose is to break into the mobile OS industry using this Ubuntu phone because it would make headlines and in turn give a nice PR campaign. Not to mention it would prove that there is a sizable market for higher end phones which can support the Ubuntu desktop/cell phone idea and push the technology forward quicker.