4 ms·
Pocket Guide to Email Marketing
- blowski 13y agoPoints 1-20 are either aphoristic, or sound true but don't work out in practice. A lot of the points after that are more interesting. e.g. > Earn the right to address people by their first name. First names are powerful and should be used carefully; build rapport before auto-programming them into a mass email. And yet most data show that including 'Dear Firstname' at the top of a newsletter increases open rates and clickthrough rates. Continuously. > #4. Predictability kills. Typically, the benefit of email marketing comes from predictability. Sending an email every Thursday at 4pm builds confidence in your ability to deliver. It strengthens branding, and when somebody is ready to convert, your name will be top of mind.