I think it isn't moral to lower cancellation rates by making the cancel action difficult. The best way to grow is to have users that love you. I believe the i

I think it isn't moral to lower cancellation rates by making the cancel action difficult. The best way to grow is to have users that love you. I believe the inverse is also true, having users that hate you will limit your growth. I once had a terrifically hard time cancelling a gym membership that turned from a free trial into a 2 year, $500 membership automatically. I still express strong feelings any time I hear the gym's name.