There are a couple of things here. First, Apple isn't a unique company. It's modeled on car companies like Porsche and BMW and watch companies like Rolex. It pr

There are a couple of things here. First, Apple isn't a unique company. It's modeled on car companies like Porsche and BMW and watch companies like Rolex. It provides luxury items and is ridiculously protective of its brand. I think a better question would be: are there similar characters for those brands? And if no, why not? And if so, there's no story. The second thing is that comments here are mostly missing the main reason that Gruber has so many readers. It's not because he's a ridiculous Apple zealot and blind Apple fanbois are love suckling from his gushing Apple teat. It's the same reason that Marco Arment has so many readers: Because he's a good writer, and his predictions and analyses are almost always spot on. Most of his writing is little tidbits or links to other people's writing. But his long articles are usually excellent; well-written and well-thought-out and as I said before, typically right on point.