Do people wonder about why there is no General Motors John Gruber? Apple has a lot of people who write about them because they check off all of the boxes in th

Do people wonder about why there is no General Motors John Gruber? Apple has a lot of people who write about them because they check off all of the boxes in the type of person who would write about them. Just having a product (or an ecosystem in the case of Android) doesn't necessitate any of those things. Apple is appealing to typography people, product design people, elitists and snobs, creative people, "creative" people, etc. A lot of those people are their customers. They're also a single company, which serves to focus all of that ephemeral chatter into a more palatable narrative. There are other companies who have a similar level of scuttlebutt about them, but all of the ones I can think of are video game companies (like Bungie, or id software), and it's certainly not to the same scope, even if it's of similar temperament.