Actually if you push the reasoning in the article a bit it can make sense. When they buy the company, they buy: - the users and the revenue (which may be losi

Actually if you push the reasoning in the article a bit it can make sense. When they buy the company, they buy: - the users and the revenue (which may be losing money for growth as explained) - and also a product that should be easier/cheaper for them to sell to their existing customers. So they can have a very cheap batch of customers that grows their revenue a lot without increasing their upfront cost too much -> it's like the up-sells/upgrade in the article: it's much cheaper to acquire but makes the same money ( eg: - you have 1M clients - you lose money because it costs you 1.5R to acquire a customer and you're growing - the company buys you with 10M clients, and it's only 0.1R for them to sell it to these clients because it's an up-sells/upgrade -> they'll make money with your product even if you can't! )