Good point that is sometimes overlooked. Optimize your design for higher conversion rates. A/B test everything. If everything else is equal, then go with the pr

Good point that is sometimes overlooked. Optimize your design for higher conversion rates. A/B test everything. If everything else is equal, then go with the pretty design. Optimizely's landing page is a good example. The call-to-action button is above the fold, and you can quickly test out their product. http://www.optimizely.com/ http://www.optimizely.com/