The DOT has tons of rules over how you show prices and other data about flights. They want the customer to know everything about what they are about to choose a

The DOT has tons of rules over how you show prices and other data about flights. They want the customer to know everything about what they are about to choose and make it difficult for anyone to sneak something in. Plus our lawyers are so scared of fines they go overboard to follow every exact rule. The DOT also loves to change the rules or their interpretation whenever they feel like it so it's a moving target. You can make it perfect then they change the rules and you get fined anyway. This means anyone who does booking is always on the lookout for potential fine issues and this makes innovation impossible. If you don't book the rules are not as bad. For example if we fail to show that a flight on one carrier is operated by a different one (very common for some routes) they can fine us tens of thousands for each one we get wrong. A very strong incentive to be careful!