Yes, they are fairly different, but there is a fair amount of crossover. Specifically, much of the crossover is there because the state of the art in marketing

Yes, they are fairly different, but there is a fair amount of crossover. Specifically, much of the crossover is there because the state of the art in marketing automation in e-mail is much higher than outside of it. It's much easier for a marketing person to work with an e-mail marketing automation system. Implementing targeted in-app messaging campaigns, on the other hand, typically requires development team cycles (not with us though). But I'll run with your analogy. JCrew can send me a targeted 20% off coupon, for example because I am a store cardholder or it's my birthday month. However, the purpose of that coupon is not solely to drive return visits. I might frequently stop by a JCrew while in a mall to look at merchandise, but I might be much more likely to convert if I knew I had a coupon. However, when I am actually at JCrew in a mall, JCrew won't have signage with my coupon and won't recognize it's my birthday. It sure would be nice though.