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"Pages that have earned a web award" and "Pages that convert" aren't always the same thing.
by ScottWhigham 13y ago
"Pages that have earned a web award" and "Pages that convert" aren't always the same thing.
- murtza 13y agoGood point that is sometimes overlooked. Optimize your design for higher conversion rates. A/B test everything. If everything else is equal, then go with the pretty design. Optimizely's landing page is a good example. The call-to-action button is above the fold, and you can quickly test out their product. http://www.optimizely.com/ http://www.optimizely.com/