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Something about their analysis just doesn't sound right. "I dug deep into our database and pulled every delivery to Gmail for the past year and half. That amou
by alberth 13y ago
Something about their analysis just doesn't sound right.
"I dug deep into our database and pulled every delivery to Gmail for the past year and half. That amounts to 12.5 billion emails".
Then he says
"As you might suspect, Gmail opens do follow these hourly, weekly, and seasonal trends, but on the whole they remain fairly steady. With that settled, I trimmed my data to a lean 6 weeks around the introduction of tabs. That’s about 1.5 billion emails, which is plenty of records for a good analysis."
So, 1.5 years = 12.5B Gmail emails
But last 6 weeks = 1.5B Gmail emails
That doesn't sound right.
Unless MailChimp is on some type of unbelievable (true) exponential growth rate in the past few months.
Edit: typo
- jedi_stannis 13y ago1.5 years is 78 weeks. 12.5B emails / 78 weeks ~ 160 million emails a week. 6 weeks * 160 million ~ 960 million emails. So the last 6 weeks is 156% of the average. That seems like good growth, not unbelievable growth.
- petercooper 13y ago12500000000 / 547.5 (1.5 years) == roughly 23m e-mails per day over the 1.5 year sample. 1500000000 / (6 * 7) (6 weeks) == roughly 35m e-mails per day over the past six weeks.