A seriously bad article. I don't know the company in question, but there are always companies in industries that either a) are very profitable, b) not profitabl

A seriously bad article. I don't know the company in question, but there are always companies in industries that either a) are very profitable, b) not profitable yet, because they invest in growth (profit = sales - (marketing) - R&D) or c) are unprofitable. Many software businesses don't earn money or low rates of ROEs - so what? It would be much more interesting to look at some cross-sectional data than to speculate based on sample size of n=1 ?! Btw, looking at the website of MKTO I'm not surprised, although the public market puts a tag of 900M$ on this company, which in 2012 made 60M$ in revenue while having netincome of -35M$. this has nothing to do with the SaaS model in general IMO (working for a quite successful one myself). Constant market-fit, zero-cost deploys, world-wide customer-base - what more do you want? Compare that to 5 -10 years ago, or making your living with custom software.