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It is often really difficult to hear about some of the enterprise players, unless you happen to work in a department they're targeting, simply because the vastl

It is often really difficult to hear about some of the enterprise players, unless you happen to work in a department they're targeting, simply because the vastly lower user base (usually orders of magnitudes below B2C or even SMB companies) generates a lot less buzz and mainstream coverage. But you probably know about a few of them. If you're a developer, something like JIRA is probably roughly equivalent to Marketo or Eloqua in terms of size, market share and visibility. You've almost certainly heard of JIRA, but a good number of marketing professionals haven't. The reverse is true for Eloqua and Marketo. Both of these tools (Eloqua and Marketo) do quite a bit more than just dashboarding, by the way. They both offer integrated marketing platforms, so they'll be sending e-mails, tracking visitors, running people through automated marketing programs like newsletters or drip onboarding campaigns, and a ton of other stuff. (Disclosure: I'm an ex-Eloqua employee)

lifeisstillgood 13y ago
so if I described it as a dashboard-of-patio11's-brain would it be so wrong? I just get the sneaking feeling that an awful lot of the companies are simply trying to land-grab what half a dozen good open standards would solve to the 80% level I think by that I mean we are going to see a desire to build your own walled garden, but unless people succeed to the facebook level, there will be standards and consolidation, then a rapid rise of competing open implementations, and bingo, no more market.
- inthewoods 13y ago
  "so if I described it as a dashboard-of-patio11's-brain would it be so wrong?" Frankly - yes, you would be wrong. Not that these companies won't face commoditization like the rest of software, but they aren't simply dashboards - they're tools for managing all aspects of online and offline marketing. That includes email, landing pages, on-site forms, reporting, Salesforce integration, notifications/alerts, lead scoring, et al. There is a lot going on.

lifeisstillgood 13y ago

so if I described it as a dashboard-of-patio11's-brain would it be so wrong? I just get the sneaking feeling that an awful lot of the companies are simply trying to land-grab what half a dozen good open standards would solve to the 80% level I think by that I mean we are going to see a desire to build your own walled garden, but unless people succeed to the facebook level, there will be standards and consolidation, then a rapid rise of competing open implementations, and bingo, no more market.

inthewoods 13y ago
"so if I described it as a dashboard-of-patio11's-brain would it be so wrong?" Frankly - yes, you would be wrong. Not that these companies won't face commoditization like the rest of software, but they aren't simply dashboards - they're tools for managing all aspects of online and offline marketing. That includes email, landing pages, on-site forms, reporting, Salesforce integration, notifications/alerts, lead scoring, et al. There is a lot going on.