Open rate does not include the people who view the email without images, unless those people click a link in the email. A standard open rate (across email clie

Open rate does not include the people who view the email without images, unless those people click a link in the email. A standard open rate (across email clients) is between 15-30%. However it's possible to consistently hit a 50-60% open rate, if you know what you are doing, basically meaning using correct techniques and content / offers that are really relevant to your recipients. BoringCo sending emails titled "March newsletter" will get 5-10% typically.