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True, but probably not relevant to this artice. The "read" vs "loaded images/clicked link" ratio is probably the same before and after, so its exact meaning isn
by D-Coder 13y ago
True, but probably not relevant to this artice. The "read" vs "loaded images/clicked link" ratio is probably the same before and after, so its exact meaning isn't important. But thanks for the clarification.
- JohnTHaller 13y agoI figured I'd clarify the terminology as some folks in the comments here were saying things like they used to open up multiple mails and delete them as opposed to now where they just select and delete them within the Promotions tab without opening them. I wanted to ensure folks knew that this wouldn't affect the numbers the way they were expecting unless it was all from senders you'd specifically allowed remote images for.
- morsch 13y agoIt does call into question the representativity of the findings, though. For example, people who always show external images are overrepresented; the influence of the new design on open rates of other users is not predicted reliably. Or, from another angle, I am more likely to load external images in emails that are important to me. The influence of the new design on the open rate of emails that are important to me (which get counted) is probably different from the influence of the new design on the open rate of emails that are NOT important to me (and that don't get counted even if I open them).