It is, at least that was hinted by an Ubuntu team member, here: http://hup.hu/cikkek/20130723/indiegogo_kampanyt_inditott_a_canonical_az_ubuntu_edge_telefon_pi

It is, at least that was hinted by an Ubuntu team member, here: http://hup.hu/cikkek/20130723/indiegogo_kampanyt_inditott_a_canonical_az_ubuntu_edge_telefon_piacra_dobasahoz#comment-1625092 http://hup.hu/cikkek/20130723/indiegogo_kampanyt_inditott_a_... Rough translation of the first sentence ("Ennek az akciónak elsősorban az a célja, hogy az Ubuntu híre még jobban eljusson az átlagemberekhez."): The aim of this move is to raise awareness about Ubuntu among average users.