[…] when Google compared search results pages with 10, 20, and 30 results per page, Mayer said the company found that putting 30 results on a page led to one-fi

[…] when Google compared search results pages with 10, 20, and 30 results per page, Mayer said the company found that putting 30 results on a page led to one-fifth fewer searches. Analyzing the data, she said that latency -- the subsecond delay caused by serving more results -- drove the decline. "Users really care about speed," Mayer said. "They really respond to speed." http://www.informationweek.com/news/internet/google/showArticle.jhtml?articleID=208400949 http://www.informationweek.com/news/internet/google/showArti...