Thanks so much for the words of encouragement! On the JSON/GA point - thanks for the feedback. We are slowly but surely evolving from our GA-style API, e.g. wi

Thanks so much for the words of encouragement! On the JSON/GA point - thanks for the feedback. We are slowly but surely evolving from our GA-style API, e.g. with our tracker support for new Mixpanel-style unstructured events (though they are not - yet - supported in our ETL/storage): https://github.com/snowplow/snowplow/wiki/2-Specific-event-tracking-with-the-Javascript-tracker#wiki-trackUnstructEvent https://github.com/snowplow/snowplow/wiki/2-Specific-event-t... We are moving our event model to be Avro-based later this year and then yes we may look at completing our existing tracker protocol with something more JSON-centric. So lots on the horizon!