I love the idea, but I simply do not see how they can make it work at this scale. Based on the numbers they will be ordering around 40,000 units. Can you really

I love the idea, but I simply do not see how they can make it work at this scale. Based on the numbers they will be ordering around 40,000 units. Can you really buy custom made components in small quantities and expect to get acceptable prices? The only way I can see this working is if they partnered with a company who will be making this phone anyway, basically a phone that looks almost exactly like Ubuntu Edge. So basically they would start with maybe a $200 (to make) top of the line smartphone from one of the big manufacturers, and then spend $600 upgrading it with sapphire lens, fastest ARM CPU, 4GB ram and all the SSD memory. Here is the thing, I can see this working, because they can sell these phones at cost, or below cost, as an investment into the ecosystem. So, this might actually be a $800 phone that costs $800-900 to make. However, I am worried about some of the unproven components like the sapphire lens and silicon-anode batteries. Can they find suppliers, and can they make it work in the phone. And will they have to recall all 40k of those phone when the battery expends to 4x the size or blows? The problem to liking it with Formula 1 is, in F1, the engines, the cars, and all the other components are blown all the time, and then get rebuilt, tested, refined, and tested some more, by people who know what they are doing, not consumers. I like the ambitious project, I just feel like they really need about 4x the budget or more to pull this of.