I just fond this to be a useful noting of an iconic institution who should know better its role in our everyday lives, and the responsibility that entails. Soc

I just fond this to be a useful noting of an iconic institution who should know better its role in our everyday lives, and the responsibility that entails. Social psychologists have been talking about online presence for a decade or more, and sociologists have been lamenting this very issue of lack of physical presence in many uses. And because the technology doesn't cause any behaviour, it just affords it... and because our response is dependent on a lot of social factors and influences, the social influence from apple's ads is vast!