A little hyperbole never hurt anybody. But they are off by at least one order of magnitude in terms of cost if they're thinking of doing really new things with

A little hyperbole never hurt anybody. But they are off by at least one order of magnitude in terms of cost if they're thinking of doing really new things with a mobile device. Actually, upon reflection, the comparison to F1 is completely spurious. They're not talking about doing any new hardware development; instead, they're looking at slapping commodity hardware in a box. That's doomed.