I'm not sure it's the sense that mobile shopping needs to be an experience, but rather marketing IS an experience, it's bombarding your senses with an attempt t

I'm not sure it's the sense that mobile shopping needs to be an experience, but rather marketing IS an experience, it's bombarding your senses with an attempt to make you buy something. If you're looking at your phone for products what do you care more about, bright popping pictures, or whitepapers of details?