I wonder if this trend will increase. Moving from Chrome to Firefox and Google to DuckDuckGo for me was first about a bad taste left by a brand. That led me to

I wonder if this trend will increase. Moving from Chrome to Firefox and Google to DuckDuckGo for me was first about a bad taste left by a brand. That led me to alternatives that are more user focused and actually listening to users. I think Google kind of lost its way. I doubt if a majority of users though even care or value the issues which cause some of us to jump ship. The identity service of G+ was the first straw for me. I'm sure others are accumulating their own straws. I guess it shows that any company can jump in and fill a niche offered by bigger players. DDG is getting well deserved publicity. It's also nice to see Mozilla in the news again. I'm quite happy making the product switches I have and will put up with any perceived reduction of features for products that are improving and really listening to their users.