Read "Purple Cow" by Seth Godin. Implement. To oversimplify the ideas in his book, Godin says that the old methods of marketing are essentially dead. The onl

Read "Purple Cow" by Seth Godin. Implement. To oversimplify the ideas in his book, Godin says that the old methods of marketing are essentially dead. The only way to market efficiently is to build compelling ideas directly into the product rather than saving the innovation for the advertising. In addition, I'd recommend reading "The Tipping Point" by Malcolm Gladwell. It's a stimulating, accessible book that presents the fundamentals of how ideas spread through a populace. Pay close attention to the idea of stickiness and see what you can do to ensure that your product is sufficiently sticky.