Loved it, and It's awesome that they are not afraid to go out of the box and even get this done right. I think the core of it's success is that as a user you ar

Loved it, and It's awesome that they are not afraid to go out of the box and even get this done right. I think the core of it's success is that as a user you are still in full control of the presentation with the scrollwheel in a natural vertical plane. And then to top it off the content itself is made more pleasant to look at, and the use of the map and smooth loaded video's just delivers an overall immersive experience.