Excellent, actually. I was just speaking with someone yesterday about how McDonald's is executing a long-term strategy very effectively. They appeal to children

Excellent, actually. I was just speaking with someone yesterday about how McDonald's is executing a long-term strategy very effectively. They appeal to children without offending adults. The population in the region places a high emphasis on eating home-cooked meals and domestic cleanliness. They've managed to make a name for themselves without having too much negative stigma being attached to them for being "fast food" which is casually viewed as an American malaise.