This is contrarian BS. In terms of SERP quality it was like discovering another dimension when web pages started being assigned value based on incoming links vs

This is contrarian BS. In terms of SERP quality it was like discovering another dimension when web pages started being assigned value based on incoming links vs. on-page content. It might have been all acquisitions after they got rich off that, but it was a huge deal. I don't think it can be overstated in the terms of how it's affected the internet, it changed everything.