It is indeed a misnomer. Services like AirBNB allow for spare personal consumption to be monetized as business would, yet users of it don't want to pay the cos

It is indeed a misnomer. Services like AirBNB allow for spare personal consumption to be monetized as business would, yet users of it don't want to pay the costs of operating as a business or follow the same rules. EDIT: "The monetizing economy" would probably be a better term, but that doesn't sound as noble.