It's a pretty obvious business strategy to offer low prices with the goal of putting competitors out of business, in order to monopolise and ultimately drive up

It's a pretty obvious business strategy to offer low prices with the goal of putting competitors out of business, in order to monopolise and ultimately drive up prices. (as long you have the deepest pockets) As such, I try to patronise businesses which I think provide value to the local community: businesses that I personally like and want to stick around. Even if their prices are slightly higher, I find that paying the cost of sustainability benefits me greatly more than saving a few pence. (I do feel grateful to have sufficient economic power to exercise this choice)