Interesting but rather long. tl;dr version: 90% of people are like locusts/zombies, always preying on the best deals. 9% are Jeffersonian middle class - “smal

Interesting but rather long. tl;dr version: 90% of people are like locusts/zombies, always preying on the best deals. 9% are Jeffersonian middle class - “small, local and independent” entrepreneurs. Whenever they offer anything less than the best deal, locust swarm will retreat, for example to Groupon and Starbucks. As such, small non-scalable businesses are most often loss-making and generally not sustainable. The 1% of people are like vampires, it's implied that they manipulate the 90% against the 9%.