I fail to understand what Zipcar has to do with the sharing economy. Zipcar provides short term car rentals. The "sharing" bit is pure marketing genius, no actu

I fail to understand what Zipcar has to do with the sharing economy. Zipcar provides short term car rentals. The "sharing" bit is pure marketing genius, no actual sharing is involved. If I were to be incorrect here, then hotels would be part of the sharing economy too.