4 ms·
These are great points, and your analysis is sound. I am giving an emotional response to a commercial, which, unfortunately, is how advertising works. People
by BrandonWatson 17y ago
These are great points, and your analysis is sound. I am giving an emotional response to a commercial, which, unfortunately, is how advertising works. People will emotionally respond to Apple consistently saying their machines don't crash. I'm not suggesting Windows never crashes, but don't make claims that aren't true. This is why I would prefer they stay off the slippery slope of "what is lying anyway" and instead focus on tangible, measurable data about what you can do with the product and platform. If the notion of "what is a crash" becomes a subjective one, it's hard to buy into a large marketing campaign predicated on it. Just my humble opinion...
- tptacek 17y agoHow about editing your post to say, "Nothing I wrote here is true, but it's how this commercial made me feel". Because from where I stand, except for Apple's high memory prices (which... aren't germane to the commercial), none of what you wrote is true.