You are pretty much completely correct: * Yes we are validating, this is normal (I explain this in my latest blog post on mclear.co.uk) * The MOQ is 100k (well

You are pretty much completely correct: * Yes we are validating, this is normal (I explain this in my latest blog post on mclear.co.uk) * The MOQ is 100k (well spotted on the 10k mistake, thanks!) * I put most of my life savings into this project and I could of raised more but that would have meant losing more control * UK kickstarters tend not to raise huge amounts so yes, we went in low. Yea we want to build some hype, obviously we want as much attention as possible, we have 0 marketing budget left. I honestly don't see a better way to do this when you are all out of marketing budget and don't want to sacrifice more control?