I know the people reading this and posting here are, for the most part, particularly those who don't mind having their real info out on the web - but for anyone

I know the people reading this and posting here are, for the most part, particularly those who don't mind having their real info out on the web - but for anyone who cares about privacy or being tracked it's worth noting the info-exposure aspect of self-Googling. Google and other search engines, I would guess, have some algorithm that kicks in when someone searches on a person name, and calculates a probability that the searcher is the person whose name is searched on. This in turn may enable linking the real name with the set of data associated with the searcher by other means (e.g. hits on Google APIs, Google Analytics, etc., plus whatever other data the search engine has from other tracking and data-mining sources). Of course much of one's online profile may be already linked with one's RW identity, but the self-Googling may add some previously semi-anonymous data to the profile.