A marketing stunt that involves severely damaging a law-firm's reputation? They could've had anyone leak the info, it doesn't make sense to implicate their law

A marketing stunt that involves severely damaging a law-firm's reputation? They could've had anyone leak the info, it doesn't make sense to implicate their law-firm with it. If the publisher did actually set this up, and that law-firm ever finds out it was orchestrated, the publisher is going to be in huge trouble.