> For the world of design... there’s high value in simple > typefaces, and noise-less, minimalistic design that’s easy > to load and create for any device.

> For the world of design... there’s high value in simple > typefaces, and noise-less, minimalistic design that’s easy > to load and create for any device. If this type of design > converts well, can be easily produced and increases the > value you wish to attain... everything else in how the > market works will trend in that direction. > > Sameness is a market effect, not a technological one. This assumes that the thought put into many site designs is driven by metrics like conversion rates, etc. I suspect that this may only be true for 1 in 10 of the designs we see, and that the other 9 are actually just following what everyone else is doing. That's not to say that following what others is doing has no value, but that what is valued in the design is not improving things like conversion rates, but rather in making the site appear young and hip, etc. So, still a market effect overall, just not usually for the reasons the author suggests.