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I came to drop the same comment, but the last part of the article points that out Much like iTunes, Apple is using the App Store to drive demand for their hard
by dryicerx 17y ago
I came to drop the same comment, but the last part of the article points that out
Much like iTunes, Apple is using the App Store to drive demand for their hardware.
- wmeredith 17y agoThis is a really good example of mutual benefit marketing. The 45m is nothing to sneeze at, but it's gross, so their actual take may be minimal, but it's a fantastic service to their customers and drives hardware sales for them. I honestly think it's the only future of marketing as the mindshare we're all vying for becomes more and more saturated/savvy. I've written about this a few times at my agency's blog (http://voltagecreative.com/blog/?s=mutual+benefit http://voltagecreative.com/blog/?s=mutual+benefit) and I'll probably do a write up on this.
- zackattack 17y agoI believe that iTMS has evolved into a revenue machine for Apple.