It would be more easy for you to switch to other providers if you own your domain - now you know why Google removed the free Google app for custom domain last y

It would be more easy for you to switch to other providers if you own your domain - now you know why Google removed the free Google app for custom domain last year...Don't forget the story of XMPP, who know they will not remove pop3/imap access in the future because these standards are not able to catch up the Gmail's upcoming revolutionary features? After all, all these moves are understandable - they now have nearly 50K employees, shareholders have high expectation on the "growth" and they need to invest on projects like glasses, self driving car and maybe mars exploration! Where does the money come from? I would expect Google will receive less criticism if they simply remove the "Don't be evil" from their company motto - then we can say Microsoft/Yahoo! is doing the same thing, why complain?