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Spot on. It's really strange that enormous companies like Microsoft can't see why consumers choose Apple. Maybe they do see it, but can't execute their plan, bu
by dombili 13y ago
Spot on. It's really strange that enormous companies like Microsoft can't see why consumers choose Apple. Maybe they do see it, but can't execute their plan, but I doubt that's the case with Microsoft. What would stop them? They have the money, marketing, talented people in place. There's no excuse.
- tmzt 13y agoWhich is pretty sad given the answer is so simple: 1. Small number of products and product lines make it easier to explain where each one fits in your "digital lifestyle." 2. Mostly numerical differences within those product lines, amount of storage and overall computing power. Memory for desktops and laptops. Retina is an obvious exception to this, but most likely transitional. 3. Mostly self descriptive naming, no Sony style model numbers, no overly cute but inconsistant naming. (Apple reserves this for features, mostly ones that only developers ever see.) 4. Visible price points, value emphasised over price. (Same reason I don't expect a plastic iPhone outside of possibly China.) Price points match up with point #1, more storage costs more in mostly even increments.