I totally agree. This is a qualitative experiment. You try to generate insights, assumptions, hypothesis from it. Then after that you test these insights more s

I totally agree. This is a qualitative experiment. You try to generate insights, assumptions, hypothesis from it. Then after that you test these insights more scientifically. Including this, very well put, pseudoscientific things, on the qualitative phase must do more harm than good. Maybe they act as an excuse not to really test the assumptions.